Fever-Tree has partnered with creative agency Motel to roll out its new UK campaign across radio, social media and through out-of-home advertising.
The campaign is being promoted with the tagline, ‘if ¾ of your drink is the mixer, mix with the best’, with larger font reading, ‘we’d say T&G [tonic and gin]’, to emphasise the importance of the tonic.
RPM took care of the initial research and final mixes on this project, and shared VO record and sound design duties with the nice folks at Jungle Studios. Brought to us by the excellent production team at Offline Audio.
Aided by the warm tones of Mariella Frostrup and some very refreshing sound design these radio ads really hit the spot.