This TV ad for pizza hut starts simply enough but quickly takes a turn for the strange. It doesn’t take long to understand that the seasoning perhaps isn’t quite as magical as first thought. The sound design is naturalistic in the first half but the slightly ethereal music soon lets you know something is not quite as it should be. The sound of the bone cracking still made a few people wince in the studio on the last review and this is after the decision was taken to pare it back a bit! Much better!